The Buddhist monks have been making and brewing their own tea for over two thousand years. This served as inspiration for the Three Monks tea branding and packaging. The challenge of this project was to create a brand consistent package designs for three types of tea that would be appealing for young women.
The tea packaging uses hand drawn illustrations of everyday objects associated with Buddhist culture and ties them with their specific flavor of tea. The simple illustrations, iconography of the brewing instructions, and matte packaging all serve to distinguish the brand from typical tea packages found in food stores.