The objective of this campaign was to design a special edition video game launch kit to be released as a pre-order. The kit included multiple items that tie to the video game brand, including a t-shirt, stickers, a full color poster, and toy bear tied to the game's central story.
The story and subsequent package design is rooted in the aesthetic of a dystopian political thriller. The clean lines within the Protocol logo combined with the gritty artwork are meant to reflect the tension conceptualized within the storyline.